By Manoela Maia McGovern
Brazil is one of his targets worldwide. Robbie Antonio is a real estate developer and the Founder and CEO of Revolution Precrafted, a global supplier of prefabricated homes, museums, pavilions, glamping, pop-ups, condotel, and furniture exclusively designed by 81 of the world’s top architects, artists, and designers called revolutionaries including Sou Fujimoto, Daniel Libeskind, David Salle and celebrities such as Daphne Guinness, Helena Christensen+ Camilla Stærk and Amar’e Stoudemire.
Brazilian Magazine – Who is Mr. Robbie Antonio and how do you like to be known?
Mr. Robbie Antonio: I want to be known as a disruptor in everything that I do.
BM – When do You started Revolution Precrafted and how you had the idea of creating prefab housing?
Mr. Robbie Antonio: Revolution Precrafted was borne out of my dream of creating something groundbreaking and unique in the real estate industry. It was something that I felt was needed to break the routine and norms, change the status quo and make branded residential projects more accessible to the people.
BM – You have a network of cutting-edge technologies and cost-efficient production systems, were you tired of the old fashion way of building houses?
Mr. Robbie Antonio: Tired is too strong a word. But I’ve always believed that the global real estate industry is about to undergo massive changes. It can still evolve and there remains several aspect that we can look into. Prefab structures are already available even before we launched the company but I thought that it can be more beautiful and aesthetically impressive that they usually are. That’s how I thought of mixing branded architecture and fabrication.
BM – Revolution Precrafted is democratizing high-design and architecture by introducing designed spaces in exclusive collaboration with industry leading creatives. What is next?
Mr. Robbie Antonio: Yes, this is just the beginning for us. We are aware of the opportunities available in our particular niche. For example, we can explore prefab schools, clinics, hotels and offices. We are also in the process of looking into home by products such as furniture, furnishings. Our company is experiencing exponential growth and we know that we need to sustain this growth and one way we can do this is by exploring new and additional revenue streams.
BM – At the age of 28 you had the idea of positioning buildings in a proper format in New York. Which one was the most important project?
Mr. Robbie Antonio: I am very proud of the work we’ve done on Centurion, it’s an upscale tower in Manhattan. I had the wonderful opportunity of working with Pei Partnerships and I.M. Pei on this project from the ground up.
BM – After NYC, can we assume you became Global and started to dominate the market world wise?
Mr. Robbie Antonio: After New York, I came back to the Philippines and helped lead branded developments. I worked with some of the best brands in the world to create outstanding towers and residential projects. The brands include Missoni Home, Versace Home, Armani Casa, yoo by Philip Starck, and Trump Organization, among others or a total of $2.1 billion in branded projects.
BM – Your work is spread in many countries so far. Is your dream to multiply your prefab houses all over the world?
Mr. Robbie Antonio: Our end goal to become as ubiquitous as possible. We want to have projects all of the world. At the moment, we have footprint in 27 countries, with gross market value of $8.7 billion. We want to be able to expand to 85-100 countries by the year 2020.
BM – Any future projects in Brazil?
Mr. Robbie Antonio: We are supplying medium sized resort villas to be located on a 80-hectare property. We are in the process of finalizing the masterplan and the project timetable.
BM – How do you see the Brazilian consumers?
Mr. Robbie Antonio: The Brazilian market is actually quite an important market for us. As one of the largest countries in South America, we are very optimistic that there could be a substantial market for prefab structures here. The gap in the price points between Brazil and Asia, is not that wide. So that’s also a plus factor.
BM – How do you manage 82 million square feet worth of developed, in-progress, manage properties, also manage to be the founder and president of Antonio Development in New York, director of Century Properties based in Asia, and the founder and CEO of Revolution Precrafted?
Mr. Robbie Antonio: By setting a goal and working hard to achieve it. Over the years, I have always known what I wanted to accomplish with the companies I have worked and continue to work for starting with Antonio Development, which allowed me to engage into New York development. For Century properties, I wanted to revolutionize the Philippine real estate by introducing branded towers, which are not very common in Asia. My sole focus now is Revolution Precrafted.
BM – How is it to have under your belt names of 13 Pritzker Prize Architects/firms such as Zaha Hadid, Philip Johnson Alan Ritchie, Jean Nouvel, Paulo Mendes da Rocha, and Christian de Portzamparc, as well as designers such as Ron Arad, Campana Brothers, Tom Dixon, Philippe Starck, and Marcel Wanders?
Mr. Robbie Antonio: Working with architects, designers and artists with the caliber of our revolutionaries is always a pleasure. It’s not every day that you get to work with people who are considered the best in world. You learn so much, and you see so much beauty.
BM – What is coming after working with over 103 notable brands in various fields—including fashion, Hollywood, luxury, design, and art.
Mr. Robbie Antonio: We are expanding our revolutionaries and brand partnerships to include out of the box personalities and artists. This way, we can create unique, but beautiful homes. We are looking into mixing architecture with sports, music, etc.