Hallmark Health rebranded as MelroseWakefield Healthcare

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A health care system north of Boston has rebranded itself to more closely align with the area it serves. The former Hallmark Health system is now going by MelroseWakefield Healthcare, according to the Massachusetts Health and Hospital Association, reported by the State House News Service.

MelroseWakefield Healthcare consists of Lawrence Memorial Hospital of Medford and MelroseWakefield Hospital in Melrose, as well as urgent care, visiting nurse and hospice care, plus 90 community physicians who are part of Tufts Medical Center Community Care (formerly Hallmark Health Medical Associates).

MelroseWakefield Healthcare is part of Wellforce, according to the MHA, which also includes Tufts Medical Center, Circle Health (including Lowell General Hospital), Floating Hospital for Children, plus Lowell General Physician Hospital Organization and New England Quality Care Alliance. Based in Burlington, Wellforce was established in 2014 and this year named Michael Wagner, president and CEO of Tufts Medical Center and Floating Hospital for Children in Boston, as its chief physician executive, effective in May.

Lawrence Memorial Hospital is in early talks to add a new facility to its Medford campus, MelroseWakefield Healthcare reported in early May, after the first public meeting to discuss a proposed $16 million, 17,500-square-foot ambulatory surgery center.